Branded series | OWN and Proctor & Gamble | Spring 2011 launch. To welcome Proctor & Gamble into the new network’s fold, OWN asked Hodder to craft a sponsored micro-series embedded in a schedule program. Hodder built the strategy, creative and infrastructure for My OWN Time, then produced 30 episodes that wove P&G brands into each story in ways that were authentic and sharable.